M2 Wine and Spirits International Management

Become an expert in the international trade and marketing of wines and spirits

This training can be carried out after M1 at ISV or be integrated directly into M2 for a single year of specialisation.
This master's degree in wine and spirits business gives you the only certified qualification in France at Bac+5 level specialising in international wine and spirits business. The course is available as an initial or sandwich course.

I am a candidate

In brief

✅ Drawing up 360° marketing and communication strategies and developing a company's international sales strategy through knowledge of markets, industry issues and innovation. A comprehensive, bilingual programme including a number of Masterclasses on tasting wines from around the world.
🎓 Certified level 7 qualification - Bac+5 (FICHE RNCP36392)
👉 Access Bac+4 or Bac+3 with professional experience - 1-year programme
💯Programme 100% specialising in wines and spirits
💼 3 weeks / 1 week sandwich course 

M2 Wine and Spirits International Management programme

Product skills :

Professional wine and spirits tasting, Viticulture & oenology, “Wines of the World” Masterclass led by a Master of Wine, Sensory and comparative approach to international terroirs
The aim is to master the codes, culture and characteristics of wine on a global scale.

International Markets & Strategies :

Market seminars: USA, Europe, Latin America, China, South Asia, Wine & Spirits Strategies: competitive analysis and global outlook, Export contracts and international regulations, Export portfolio management and intercultural negotiation
The aim is to understand the specific characteristics of each geographical area and build appropriate sales strategies.

Marketing & Brand Management skills:

Marketing strategies and international development, Brand management & brand storytelling. Trend studies: Wine Trends and consumer behaviour
Objective: to manage the image and performance of a brand in a premium, digital environment.

Managerial skills & CSR :

Intercultural management & leadership, CSR, Employment law, Strategic project management
Objective: to lead with agility, humanity and responsibility.

Immersive modules to experience the realities of international business:

Blending and cuvée creation, Wine & Luxury: top-of-the-range positioning and customer experience, Spirits Business: challenges of the global premium spirits market, Export contracts & retailer listing: operational management of the business. Themed tasting masterclasses (Sparkling, Verticale, Grands Crus, etc.)

Why choose the M2 Wine & Spirits International management course?

Le M2 Wine & Spirits International Management of the’Institut Supérieur du Vin (ISV) is a specialised course designed for students with a Bac+4 wishing to move into responsibilities in sales, marketing or strategic management of wines and spirits.

This final year of the ISV cycle combines product expertise, international strategic skills, and managerial leadership, A practical, professionally-oriented approach.

M2 prepares future managers, brand managers and export managers to manage complex projects in a constantly evolving sector. A year to move from operational expertise to international strategy.

You will learn how to :

  • Design and deploy global marketing strategies,

  • Understanding international markets and their cultural specificities,

  • Enhancing premium and authentic products,

  • Managing teams and developing a responsible vision of the wine business. 

Work-linked training & Personalised support

Each student benefits from a individual coaching We'll help you find the right work-study programme for your company: CV correction, scheduled meetings to monitor your work-study search, contact with the network via the CV library, a platform for disseminating dedicated vacancies, contact with all your companies to explain the terms and conditions.

➕ Approx. 25 students per class is your guarantee of the same level of support throughout your studies.

Examples of sandwich courses in M2

Area Manager – Moët Hennessy
Sales and events manager - Champagne L. Roederer
Product Manager – Whiskies of the World
Marketing manager - Edmond De Rothschild Heritage
Export Development Officer - Brumont 

Request an appointment

Contact our admissions officer Caroline Poulain for more information

Send an e-mailMake an appointment

The aim of the wine and spirits master's course is to award the following qualifications Masters in Wine and Spirits International Management and the State-certified title of Export Manager for Wines and Spirits (Level 7). He/she will be responsible for marketing wines and spirits abroad in one or more countries. Depending on the size of the company and its experience in international markets, you may be required to keep part of your business in France.

Title RNCP36392 Export Manager for Wines and Spirits - Institut Supérieur du Vin ISV - Order of 17 December 2018 published in the Journal Officiel of 21 December 2018 

In a professional environment and in fully-equipped workrooms, the Institute offers a project-based teaching approach that encourages case studies, role-playing, etc. educational resources are as follows:

  • Equipped classrooms (whiteboards, projector, flipchart, internet connection, etc.)
  • Professional tasting equipment (glass, spittoon, wine cellars, glass washer, wine nose...).
  • Google drivesharing of course slideshows by teachers, sharing of professional reading.
  • ISV Extranet Student profile: an online tool for viewing the timetable. The student profile allows you to track absences and grades.

Access to the Master's programme in the 2nd year is possible for students with a degree equivalent to Bac+4 (240 ECTS credits) from the tourism, communication, economics, commerce or business sectors Bac+3 with professional experience. 

No knowledge of wine is required for entry to the training programme

This course is also open to employees on individual training leave or undergoing professional retraining.

This master's degree in wine and spirits business is aimed at candidates who want to get involved in developing the global strategy of companies in the sector.

With a workforce of limited to 25 people, l’admission s’effectue après une sélection sur dossier et la réussite aux épreuves :

  • entretien individuel de motivation
  • 1.5 hour case study (summary test requiring no knowledge of the sector)

Les épreuves sont réalisées à distance via Teams. Réponse d’admissibilité sous 2 jours.

    • 11 500 € (entrée en M2 directe)

    i : In sandwich courses, the cost of the training is covered.

    We are proposing regulations in the form of free monthly instalments (3, 6 and 10).

    Find out more about financing and available grants

    All students in France must pay the CVEC with the CROUS (105€ en 25/26). Vous devez nous présenter your proof of payment pto confirm your registration. For further information: Click here

Studies are subject to a continuous assessment and contextualised examinations. 

The Master's degree is conditional on : 

  • the results of various tests
  • writing a dissertation on company assignments
  • a presentation before a jury.
  • validation of the 4 skill blocks

You can validate the RNCP qualification in blocks of skills. For more information, visit France compétences.

  • Case studies
  • Seminars and Masterclasses
  • Role plays
  • Conferences and testimonials from professionals
  • Visits and outings
  • Participation in trade fairs

September 2026

 

1 an – 470h de cours 
Initial : 6-month internship
Work-linked : Courses run from September to June, alternating between 3 weeks at a company and 1 week at the ISV. 

The premises of the Institut Supérieur du Vin are fully equipped to accommodate a disabled person. If you have a disability and would like to join one of our courses. Our disability advisor Caroline Poulain is here to help you. Depending on your type of disability, we will put in place the necessary measures and adapt our teaching conditions. We will also work with your host company to adapt your workstation if necessary.
Contact: Caroline Poulain - 06 78 44 26 98

I am a candidate

Key figures

A survey of our students is carried out at the end of each course - Job placement surveys are carried out after the M2 at 6 and 24 months.
Données 2022/2023 et 2024/2025
Taux de poursuite en M2 (2024 => 2025)
98%
Taux d’insertion après le M2 (2022/2023 à 2 ans)
92%
Taux d'obtention du tire
100%
Interruption rate Master's
3%

Page information last updated on 27/10/2025