Bachelor of Commerce and Marketing of Wines and Spirits

Work-linked training to become a professional in the wine and spirits trade

Bachelor in Wines and Spirits - A unique course to enter the world of wine

The ISV's Business and Marketing of Wines and Spirits Bachelor's degree, available after 2 years' higher education, boosts your sales skills and develops your product expertise. Led by professionals from the sector, the course combines theory and practical experience, on an initial or sandwich course.

I am a candidate

In brief

✅ Discover the environment of wines and spirits from the vineyard to sales. Master tasting techniques. Anticipate market trends and new consumption patterns.
🎓 Certified level 6 qualification - Bac+3 (RNCP40600 FILE)
👉 Access Bac+2
💯 100% programme specialising in wines and spirits

💼 3 weeks / 1 week sandwich course 

The ISV Wines & Spirits Bachelor's programme ?

Product skills :

Professional wine and spirits tasting, Viticulture-oenology and sensory analysis, Masterclasses with the main interprofessional associations (Bordeaux, Burgundy, Rhône, Champagne, etc.) Wine English
The aim is to talk wine with expertise and convince with passion.

Commercial skills :

Distribution networks: hotels, restaurants, supermarkets, wine merchants, e-commerce, sales negotiation and management techniques, sales strategy and customer relations, Business English.
Objective: master sales levers in all V&S-specific networks

Marketing skills :

Wine and spirits marketing, digital marketing, SEO and brand communication, wine tourism, creating an online boutique, creating a cuvée.
Objective: to learn how to promote wine and spirits brands in the digital age.

Managerial skills :

Winegrowing and business management, Team management and CSR, Introduction to budget management
Objective: to understand the human and environmental challenges facing the sector.

Masterclasses & Immersive Experiences :

Professional conferences and visits to estates, themed tastings.

WSET I Spirits included in the course

Download the programme

Why choose the Business and Marketing of Wines and Spirits Bachelor's degree?

Based in Montpellier, l’ISV For more than 10 years, it has been training future experts in the marketing and sales of wines and spirits.

Le Bachelor of Commerce & Marketing of Wines and Spirits, accessible after a Bac+2, is 1 year specialise in an exciting, world-renowned sector that offers a wealth of opportunities.

This Bachelor's degree trains people capable of combining product culture, business skills, and digital marketing strategy.

 

A recognised professional training programme

  • Courses run by wine and spirits professionals
  • Course half-group tasting to encourage learning.
  • Training alternating
  • Diploma recognised by industry players
  • Support personalized ISV is the only business school dedicated exclusively to the wine and spirits industry.

Work-linked training & Personalised support

Each student benefits from a individual coaching We'll help you find the right work-study programme for your company: CV correction, scheduled meetings to monitor your work-study search, contact with the network via the CV library, a platform for disseminating dedicated vacancies, contact with all your companies to explain the terms and conditions.

➕ Approx. 25 students per class is your guarantee of the same level of support throughout your studies.

Examples of sandwich courses

Commercial - Daumas Gassac
Junior Category Manager – Advini
Wine tourism manager - Tasty Lyon
Area Manager - William Grant & Sons
Shop manager - V&B

Request an appointment

Contact our admissions officer Caroline Poulain for more information

Would you like more information about the ISV's Bachelor of Wine and Spirits programme? Book a personal appointment.

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Objectives: The aim of the course is to award the diploma Bachelor in Wine Sales and Marketing and the level 6 title of Marketing and Sales Project Manager for Wines and Spirits* (in French). They carry out a multi-faceted role aimed at boosting sales by analysing the product, the market and the customer base, under the authority of their management. They implement the marketing strategy for the company and its products. He/she defines, organises and participates in the company's sales activities: from defining objectives to analysing results. They take part in sales promotion, communication, point-of-sale organisation and operational management of the company.

Title RNCP40600 Marketing and Sales Project Manager for Wines and Spirits - Certifier Institut Supérieur du Vin ISV - Order of 11 July 2018 published in the Journal Officiel of 21 July 2018

In a professional environment and in fully-equipped workrooms, the Institute offers a project-based teaching approach that encourages case studies, role-playing, etc. educational resources are as follows:

  • Equipped classrooms (whiteboards, projector, flipchart, internet connection, etc.)
  • Professional tasting equipment (glass, spittoon, wine cellars, glass washer, wine nose...).
  • Google drivesharing of course slideshows by teachers, sharing of professional reading.
  • ISV Extranet Student profile: an online tool for viewing the timetable. The student profile allows you to track absences and grades.

Access to the Bachelor is available to students with a diploma equivalent to at least Bac + 2 (120 ECTS credits), ideally in the following areas:

  • Tertiary BTS: International Commerce, Communication, Tourism, NRC, MUC, etc.
  • BTS A Viti-oeno, Technico commercial des vins et spiritueux.
  • Marketing Technology DUT
  • Holder of a L2 degree in economics, AES, LEA...

No knowledge of wine is required for entry to the course.

The course is also open to employees on individual training leave or undergoing professional retraining.

This course is aimed at candidates with a real passion for wine and a desire to invest in developing sales in the wine industry. Access to the course is limited to 25 people, l’admission s’effectue après une sélection sur dossier et la réussite aux épreuves :

  • individual motivation interview in French
  • 1? hour case study (summary test requiring no knowledge of the sector).

Les épreuves sont réalisées à distance via Teams. Réponse d’admissibilité sous 2 jours. 

    • Bachelor 3rd year : 9 900 €

    i : In sandwich courses, the cost of the training is paid by the company via its OPCO.

    We are proposing regulations in the form of free monthly instalments (3, 6, 10).

    Find out more about financing and available grants

    All students in France must pay the CVEC with the CROUS (105€ 25/26). Vous devez nous présenter your proof of payment pto confirm your registration. For further information: Click here

Studies are subject to a continuous assessment and contextualised examinations. 

The Bachelor's degree is conditional on : 

  • the results of various tests
  • writing an in-company assignment report
  • a presentation before a jury.
  • validation of the 4 skill blocks

You can validate the RNCP qualification in blocks of skills. For more information, visit France compétences. 

  • Case studies
  • Seminars and Masterclasses
  • Role plays
  • Conferences and testimonials from professionals
  • Visits and outings
  • Participation in trade fairs

September 2026

 

1 year - 450 hours of lessons 
Initial : 6-month internship
Work-linked : Courses run from September to June, alternating between 3 weeks at a company and 1 week at the ISV. 

The premises of the Institut Supérieur du Vin are fully equipped to accommodate a disabled person. If you have a disability and would like to join one of our courses. Our disability advisor Caroline Poulain is here to help you. Depending on your type of disability, we will put in place the necessary measures and adapt our teaching conditions. We will also work with your host company to adapt your workstation if necessary.
Contact: Caroline Poulain - 06 78 44 26 98

I am a candidate

Key figures

A survey of our students is carried out at the end of each course - Integration surveys are carried out at 6 and 24 months.
Données 2024/2025
Continuation of studies
48%
Integration rate at 6 months
87%
Certification rate
100%
Training interruption rate
0%

Page information last updated on 27/10/2025