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During the first quarter, the Institut Supérieur du Vin has hosted several benchmark wine trade associations as part of masterclasses dedicated to Bachelor students the CIVP - Wines of Provence, the BIVB - Burgundy wines, Inter Beaujolais and Inter Rhône.
These activities are an integral part of the ISV's teaching approach: pass on the fundamentals of the wine sector through a practical, sensory and economic approach, This is an essential course for future wine professionals.
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Wine trade associations at the service of Bachelor students
Designed for Bachelor of Wine and Spirits students, These masterclasses have been designed as genuine immersions in France's major wine-growing regions.
Each intervention combined :
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Presentation of appellations and terroirs
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Guided tastings to link theory and sensory perception
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Key figures for the region (production, markets, exports, consumption)
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Analysis of economic, marketing and environmental issues
This teaching format is particularly well suited to the Bachelor's programme, and aims to lay a solid foundation in the industry, the regions and the economic realities of wine.
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Masterclass CIVP - Provence wines: terroirs, rosés and market issues
When the CIVP, the students discovered :
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The diversity of appellations des Vins de Provence
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The specific characteristics of Mediterranean terroirs and grape varieties
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A educational tasting illustrating the region's wine styles
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The key market figures, in France and abroad
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The economic challenges linked to the worldwide reputation of Provence rosés
This masterclass provided an opportunity to understand how an interprofessional organisation structures a business. collective strategy for regional development.
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Masterclass BIVB - Burgundy wines: understanding a unique model
With the BIVB, Bachelor students plunged into the demanding world of Burgundy wines :
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Presentation of Burgundy's climates, appellations and hierarchy
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Reading the terroirs and understanding the concepts of rarity and value
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Guided tasting to illustrate the impact of terroir
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Analysis of economic data volumes, prices, markets, exports
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The challenges of passing on knowledge, moving up the range and educating consumers
An essential masterclass for understanding top-of-the-range positioning logic.
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Inter Rhône Masterclass: a diverse region, multiple challenges
The intervention of’Inter Rhône gave students a better understanding of Rhône Valley, its diversity and its challenges:
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Presentation of Northern and Southern Rhône appellations
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Understanding terroirs and wine styles
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Educational tasting illustrating the richness of the region
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Key figures for the Rhône-Alpes industry
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Economic issues, market clarity and competitiveness
This is a particularly relevant approach for students wishing to move up the career ladder. wine trade, business or commercial development.
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Inter Beaujolais: identity, freshness and repositioning challenges
The arrival of’Inter Beaujolais has enabled Bachelor's degree from the Institut Supérieur du Vin discover a fast-changing region with a strong identity and great potential for development.
This masterclass covered :
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The presentation of Beaujolais appellations and their specific features
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Reading the terroirs and the Gamay grape variety, a pillar of the region
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A educational tasting illustrating the diversity of wine styles
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The key figures for the beaujolais industry in France and abroad
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The economic and marketing issues, The company's positioning, image and new uses in particular
This was a particularly instructive session in terms of understanding how an interprofessional group works on the upgrading a region, adapting to consumer expectations and building a collective sustainable strategy.
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With contributions from the interprofessional wine associations of the CIVP - Wines of Provence, the BIVB - Burgundy wines, d’Inter Rhône and’Inter Beaujolais, Institut Supérieur du Vin offers students in Bachelor's degree in wines and spirits a pedagogical approach deeply rooted in the realities of the French wine industry.
Through these interprofessional masterclasses, students learn :
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A detailed understanding of major French wine-growing regions
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A clear reading of appellations, terroirs and business models
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A practical approach to market issues, added value and collective promotion
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The ability to connect product, strategy and consumer expectations
This hands-on approach to teaching enables future wine professionals to develop, from the Bachelor's level onwards, an in-depth knowledge of the wine industry. a global, strategic and operational vision of the wine and spirits sector.
At the Institut Supérieur du Vin, training the wine experts of tomorrow means giving them the keys to understand the regions, dialogue with the inter-professional organisations and anticipate market changes.
👉 Discover our training courses Bachelor's degree in wines and spirits : Bachelor of Commerce & Bachelor in wine tourism
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