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Millésime Bio : 23 and 24 January 2023 (digital) and 30&31 January - 1 February 2023
It's a benchmark in the world of trade shows: Millésime bio, the B2B trade fair for the organic wine sector, celebrates its 30th anniversary this year.e edition. This longevity was only made possible by brilliantly meeting all the challenges of its time.
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Millésime Bio: a passionate affair
For a winegrowers' association that started out with just ten stands at Mas Saporta in Lattes, managing to fill up the Montpellier exhibition centre every year with over 1,500 French and international exhibitors is no mean feat. It took faith in the 90s to promote a type of agriculture that was not yet associated with quality wines. But for these passionate producers, there was no doubt that the path they had taken was the path of the future. Time has proved them right, with organic wine consumption exploding in the 2000s and the event they created becoming an institution.
Millésime Bio: innovate, progress, endure
Over the past 30 years, this dynamic of innovation has been constantly nurtured, with the show opening up to foreign wines (1999), the creation of the Challenge competition (2008), and the inclusion of new beverages (2019), such as spirits and beers, which have become indispensable. Even the Covid crisis has provided an opportunity for renewal, with the show going digital, with the two formats now coexisting at every edition. Master classes, conferences, partnerships: everything is on offer to promote and publicise the benefits of organic produce in the Languedoc capital.
This now global event is managed by the not-for-profit Sudvinbio association, which also works to structure the sector and defend its interests. Organic wine is doing well, but nothing can be taken for granted: the slump in the market and the lack of bulk wine sales show that the days of double-digit growth may be over. And we're going to have to move on from conquering markets to consolidating them. There's no doubt that the Millésime Bio trade show is the ideal tool for meeting this new challenge.
Arnaud Heckmann
Trainer Bachelor, M1 & M2
Author: World history of French wine
See + photos of our work-linked students & interns at the 2022 show
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