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Wine tourism is a fast-growing sector. France welcomed 10 million wine tourists in 2016, including more than 42% from abroad. The total expenditure of these visitors is estimated at €5.2 billion.
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Public expectations have changed.
As well as simply visiting a cellar, wine tourists are looking for unique, fun experiences.
This is a key sector for the French government. Since the launch of the Visit French Wine right up to the wine tourism conference, the country's ambitions to rival the great foreign wine tourism destinations, such as Rioja, are clearly on display. And rightly so. What other sector embodies the values of the Art de Vivre, the quest for meaning, exchange and experience as well as wine tourism?
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Marie, Communications and Wine Tourism Manager at Domaine de la Dourbie
Marie, our Alumni, is in charge of the development of wine tourism in the region. Domaine de la Dourbie. It has organised a number of events, including the Balade Verte, the Christmas Market and numerous concerts and exhibitions.
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Now with a permanent contract in the same field as her end-of-studies work placement, she tells us what it's like:
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After a BTS in Tourism, I wanted to specialise in a specific field. I've always been interested in and passionate about wine. What do I like about it? It's the fact that we're always learning new things, tasting new products, and doing so throughout our career.
I chose ISV because it's a school on a human scale. I wanted to be as close as possible to the professionals and my fellow students. The little extras: visits to vineyards, the school trip to a different region, the Christmas party, etc.
I joined the school in 2017 with a Bachelor Commerce & Marketing du Vin. I learnt how to taste, analyse, talk about and sell wine. Following this course, I did a 5-month work placement at the head office of the NICOLAS network of wine merchants. I then managed a Nicolas cellar during the summer season. Thanks to this experience, I was able to put into practice what I had learnt at the ISV.I then wanted to continue my studies with an MBA specialising in communications and wine tourism.
I did my end-of-studies work placement at Domaine de la Dourbie, and have now signed a permanent contract with the company. I'm lucky enough to be able to fulfil my potential in a very versatile job: I'm sales manager for France and head of communications and wine tourism, 2 great challenges that I rise to day after day!
Thank you to ISV for these wonderful years of study and discovery in good spirits. ISV is more than a school, it's a network, a family!
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The sector is looking for trained profiles
The sector has both economic and cultural potential, and is becoming increasingly structured and professional. The query «Wine tourism manager» is one of the most popular on the site. Vitijob, In addition to this, the domains are looking for professionals trained in these new professions.
Emmanuelle Robert, Head of Education.
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