{"id":17394,"date":"2025-12-05T17:36:40","date_gmt":"2025-12-05T16:36:40","guid":{"rendered":"https:\/\/www.isvin.fr\/?p=17394"},"modified":"2026-04-28T14:28:17","modified_gmt":"2026-04-28T12:28:17","slug":"wine-trade-associations-for-lisv-bachelor-students","status":"publish","type":"post","link":"https:\/\/www.isvin.fr\/en\/2025\/12\/05\/interprofessions-viticoles-pour-les-bachelor-de-lisv\/","title":{"rendered":"Wine trade associations for the Bachelor de l'ISV"},"content":{"rendered":"<p data-start=\"302\" data-end=\"585\">During the <strong data-start=\"314\" data-end=\"335\">first quarter<\/strong>, the Institut Sup\u00e9rieur du Vin has hosted several <strong data-start=\"387\" data-end=\"430\">benchmark wine trade associations<\/strong> as part of <strong data-start=\"448\" data-end=\"497\">masterclasses dedicated to Bachelor students<\/strong> the <strong data-start=\"505\" data-end=\"532\">CIVP - Wines of Provence<\/strong>, the <strong data-start=\"537\" data-end=\"565\">BIVB - Burgundy wines, Inter Beaujolais<\/strong>\u00a0and <strong data-start=\"569\" data-end=\"584\">Inter Rh\u00f4ne<\/strong>.<\/p>\n<p data-start=\"587\" data-end=\"825\">These activities are an integral part of the ISV's teaching approach: <strong data-start=\"658\" data-end=\"773\">pass on the fundamentals of the wine sector through a practical, sensory and economic approach<\/strong>, This is an essential course for future wine professionals.<\/p>\n<h3 data-start=\"832\" data-end=\"909\"><strong>Wine trade associations at the service of Bachelor students<\/strong><\/h3>\n<p data-start=\"911\" data-end=\"1084\">Designed for <strong data-start=\"925\" data-end=\"969\">Bachelor of Wine and Spirits students<\/strong>, These masterclasses have been designed as genuine <strong data-start=\"1023\" data-end=\"1083\">immersions in France's major wine-growing regions<\/strong>.<\/p>\n<p data-start=\"1086\" data-end=\"1117\">Each intervention combined :<\/p>\n<ul data-start=\"1119\" data-end=\"1397\">\n<li data-start=\"1119\" data-end=\"1170\">\n<p data-start=\"1121\" data-end=\"1170\"><strong data-start=\"1121\" data-end=\"1170\">Presentation of appellations and terroirs<\/strong><\/p>\n<\/li>\n<li data-start=\"1171\" data-end=\"1248\">\n<p data-start=\"1173\" data-end=\"1248\"><strong data-start=\"1173\" data-end=\"1200\">Guided tastings<\/strong> to link theory and sensory perception<\/p>\n<\/li>\n<li data-start=\"1249\" data-end=\"1327\">\n<p data-start=\"1251\" data-end=\"1327\"><strong data-start=\"1251\" data-end=\"1281\">Key figures for the region<\/strong> (production, markets, exports, consumption)<\/p>\n<\/li>\n<li data-start=\"1328\" data-end=\"1397\">\n<p data-start=\"1330\" data-end=\"1397\">Analysis of <strong data-start=\"1342\" data-end=\"1395\">economic, marketing and environmental issues<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1399\" data-end=\"1564\">This teaching format is particularly well suited to the Bachelor's programme, and aims to <strong data-start=\"1469\" data-end=\"1563\">lay a solid foundation in the industry, the regions and the economic realities of wine<\/strong>.<\/p>\n<h3 data-start=\"1571\" data-end=\"1650\"><strong>Masterclass CIVP - Provence wines: terroirs, ros\u00e9s and market issues<\/strong><\/h3>\n<p data-start=\"1652\" data-end=\"1717\">When the <a href=\"https:\/\/www.vinsdeprovence.com\/civp\"><strong data-start=\"1678\" data-end=\"1686\">CIVP<\/strong><\/a>, the students discovered :<\/p>\n<ul data-start=\"1719\" data-end=\"2066\">\n<li data-start=\"1719\" data-end=\"1777\">\n<p data-start=\"1721\" data-end=\"1777\">The diversity of <strong data-start=\"1738\" data-end=\"1775\">appellations des Vins de Provence<\/strong><\/p>\n<\/li>\n<li data-start=\"1778\" data-end=\"1841\">\n<p data-start=\"1780\" data-end=\"1841\">The specific characteristics of <strong data-start=\"1801\" data-end=\"1839\">Mediterranean terroirs and grape varieties<\/strong><\/p>\n<\/li>\n<li data-start=\"1842\" data-end=\"1920\">\n<p data-start=\"1844\" data-end=\"1920\">A <strong data-start=\"1848\" data-end=\"1875\">educational tasting<\/strong> illustrating the region's wine styles<\/p>\n<\/li>\n<li data-start=\"1921\" data-end=\"1988\">\n<p data-start=\"1923\" data-end=\"1988\">The <strong data-start=\"1927\" data-end=\"1954\">key market figures<\/strong>, in France and abroad<\/p>\n<\/li>\n<li data-start=\"1989\" data-end=\"2066\">\n<p data-start=\"1991\" data-end=\"2066\">The economic challenges linked to the worldwide reputation of Provence ros\u00e9s<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2068\" data-end=\"2205\">This masterclass provided an opportunity to understand how an interprofessional organisation structures a business. <strong data-start=\"2151\" data-end=\"2204\">collective strategy for regional development<\/strong>.<\/p>\n<h3 data-start=\"2212\" data-end=\"2284\"><strong>Masterclass BIVB - Burgundy wines: understanding a unique model<\/strong><\/h3>\n<p data-start=\"2286\" data-end=\"2392\">With the <a href=\"https:\/\/www.vins-bourgogne.fr\/\"><strong data-start=\"2294\" data-end=\"2302\">BIVB<\/strong><\/a>, Bachelor students plunged into the demanding world of <strong data-start=\"2369\" data-end=\"2390\">Burgundy wines<\/strong> :<\/p>\n<ul data-start=\"2394\" data-end=\"2776\">\n<li data-start=\"2394\" data-end=\"2471\">\n<p data-start=\"2396\" data-end=\"2471\">Presentation of <strong data-start=\"2413\" data-end=\"2471\">Burgundy's climates, appellations and hierarchy<\/strong><\/p>\n<\/li>\n<li data-start=\"2472\" data-end=\"2550\">\n<p data-start=\"2474\" data-end=\"2550\">Reading the terroirs and understanding the concepts of <strong data-start=\"2527\" data-end=\"2550\">rarity and value<\/strong><\/p>\n<\/li>\n<li data-start=\"2551\" data-end=\"2615\">\n<p data-start=\"2553\" data-end=\"2615\"><strong data-start=\"2553\" data-end=\"2578\">Guided tasting<\/strong> to illustrate the impact of terroir<\/p>\n<\/li>\n<li data-start=\"2616\" data-end=\"2688\">\n<p data-start=\"2618\" data-end=\"2688\">Analysis of <strong data-start=\"2630\" data-end=\"2653\">economic data<\/strong> volumes, prices, markets, exports<\/p>\n<\/li>\n<li data-start=\"2689\" data-end=\"2776\">\n<p data-start=\"2691\" data-end=\"2776\">The challenges of passing on knowledge, moving up the range and educating consumers<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2778\" data-end=\"2872\">An essential masterclass for understanding <strong data-start=\"2827\" data-end=\"2871\">top-of-the-range positioning logic<\/strong>.<\/p>\n<h3 data-start=\"2879\" data-end=\"2953\"><strong>Inter Rh\u00f4ne Masterclass: a diverse region, multiple challenges<\/strong><\/h3>\n<p data-start=\"2955\" data-end=\"3082\">The intervention of\u2019<strong data-start=\"2972\" data-end=\"2987\">I<a href=\"https:\/\/www.vins-rhone.com\/fr\">nter Rh\u00f4ne<\/a><\/strong> gave students a better understanding of <strong data-start=\"3034\" data-end=\"3053\">Rh\u00f4ne Valley<\/strong>, its diversity and its challenges:<\/p>\n<ul data-start=\"3084\" data-end=\"3373\">\n<li data-start=\"3084\" data-end=\"3140\">\n<p data-start=\"3086\" data-end=\"3140\">Presentation of <strong data-start=\"3103\" data-end=\"3140\">Northern and Southern Rh\u00f4ne appellations<\/strong><\/p>\n<\/li>\n<li data-start=\"3141\" data-end=\"3187\">\n<p data-start=\"3143\" data-end=\"3187\">Understanding terroirs and wine styles<\/p>\n<\/li>\n<li data-start=\"3188\" data-end=\"3255\">\n<p data-start=\"3190\" data-end=\"3255\"><strong data-start=\"3190\" data-end=\"3217\">Educational tasting<\/strong> illustrating the richness of the region<\/p>\n<\/li>\n<li data-start=\"3256\" data-end=\"3299\">\n<p data-start=\"3258\" data-end=\"3299\">Key figures for the Rh\u00f4ne-Alpes industry<\/p>\n<\/li>\n<li data-start=\"3300\" data-end=\"3373\">\n<p data-start=\"3302\" data-end=\"3373\">Economic issues, market clarity and competitiveness<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3375\" data-end=\"3524\">This is a particularly relevant approach for students wishing to move up the career ladder. <strong data-start=\"3462\" data-end=\"3523\">wine trade, business or commercial development<\/strong>.<\/p>\n<h2 data-start=\"186\" data-end=\"260\">Inter Beaujolais: identity, freshness and repositioning challenges<\/h2>\n<p data-start=\"262\" data-end=\"480\">The arrival of\u2019<a href=\"https:\/\/www.beaujolais.com\/\"><strong data-start=\"273\" data-end=\"293\">Inter Beaujolais<\/strong><\/a> has enabled <strong data-start=\"320\" data-end=\"363\">Bachelor's degree from the Institut Sup\u00e9rieur du Vin<\/strong> discover a fast-changing region with a strong identity and great potential for development.<\/p>\n<p data-start=\"482\" data-end=\"510\">This masterclass covered :<\/p>\n<ul data-start=\"512\" data-end=\"942\">\n<li data-start=\"512\" data-end=\"591\">\n<p data-start=\"514\" data-end=\"591\">The presentation of <strong data-start=\"534\" data-end=\"564\">Beaujolais appellations<\/strong> and their specific features<\/p>\n<\/li>\n<li data-start=\"592\" data-end=\"663\">\n<p data-start=\"594\" data-end=\"663\">Reading the <strong data-start=\"609\" data-end=\"640\">terroirs and the Gamay grape variety<\/strong>, a pillar of the region<\/p>\n<\/li>\n<li data-start=\"664\" data-end=\"742\">\n<p data-start=\"666\" data-end=\"742\">A <strong data-start=\"670\" data-end=\"697\">educational tasting<\/strong> illustrating the diversity of wine styles<\/p>\n<\/li>\n<li data-start=\"743\" data-end=\"818\">\n<p data-start=\"745\" data-end=\"818\">The <strong data-start=\"749\" data-end=\"792\">key figures for the beaujolais industry<\/strong> in France and abroad<\/p>\n<\/li>\n<li data-start=\"819\" data-end=\"942\">\n<p data-start=\"821\" data-end=\"942\">The <strong data-start=\"825\" data-end=\"860\">economic and marketing issues<\/strong>, The company's positioning, image and new uses in particular<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"944\" data-end=\"1188\">This was a particularly instructive session in terms of understanding how an interprofessional group works on the <strong data-start=\"1050\" data-end=\"1084\">upgrading a region<\/strong>, adapting to consumer expectations and building a <strong data-start=\"1155\" data-end=\"1187\">collective sustainable strategy<\/strong>.<\/p>\n<p data-start=\"220\" data-end=\"542\">With contributions from the interprofessional wine associations of the <strong data-start=\"246\" data-end=\"273\">CIVP - Wines of Provence<\/strong>, the <strong data-start=\"278\" data-end=\"306\">BIVB - Burgundy wines<\/strong>, d\u2019<strong data-start=\"310\" data-end=\"325\">Inter Rh\u00f4ne<\/strong> and\u2019<strong data-start=\"331\" data-end=\"351\">Inter Beaujolais<\/strong>, Institut Sup\u00e9rieur du Vin offers students in <strong data-start=\"406\" data-end=\"437\">Bachelor's degree in wines and spirits<\/strong> a pedagogical approach deeply rooted in <strong data-start=\"492\" data-end=\"541\">the realities of the French wine industry<\/strong>.<\/p>\n<p data-start=\"544\" data-end=\"623\">Through these <strong data-start=\"558\" data-end=\"595\">interprofessional masterclasses<\/strong>, students learn :<\/p>\n<ul data-start=\"625\" data-end=\"942\">\n<li data-start=\"625\" data-end=\"697\">\n<p data-start=\"627\" data-end=\"697\">A detailed understanding of <strong data-start=\"654\" data-end=\"695\">major French wine-growing regions<\/strong><\/p>\n<\/li>\n<li data-start=\"698\" data-end=\"774\">\n<p data-start=\"700\" data-end=\"774\">A clear reading of <strong data-start=\"723\" data-end=\"772\">appellations, terroirs and business models<\/strong><\/p>\n<\/li>\n<li data-start=\"775\" data-end=\"869\">\n<p data-start=\"777\" data-end=\"869\">A practical approach to <strong data-start=\"803\" data-end=\"867\">market issues, added value and collective promotion<\/strong><\/p>\n<\/li>\n<li data-start=\"870\" data-end=\"942\">\n<p data-start=\"872\" data-end=\"942\">The ability to connect <strong data-start=\"894\" data-end=\"942\">product, strategy and consumer expectations<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"944\" data-end=\"1124\">This hands-on approach to teaching enables future wine professionals to develop, from the Bachelor's level onwards, an in-depth knowledge of the wine industry. <strong data-start=\"1044\" data-end=\"1123\">a global, strategic and operational vision of the wine and spirits sector<\/strong>.<\/p>\n<p data-start=\"1126\" data-end=\"1331\">At the Institut Sup\u00e9rieur du Vin, training the wine experts of tomorrow means giving them the keys to <strong data-start=\"1226\" data-end=\"1330\">understand the regions, dialogue with the inter-professional organisations and anticipate market changes<\/strong>.<\/p>\n<p data-start=\"1333\" data-end=\"1431\">\ud83d\udc49 Discover our training courses <strong data-start=\"1361\" data-end=\"1405\">Bachelor's degree in wines and spirits<\/strong> : <a href=\"https:\/\/www.isvin.fr\/en\/training\/bachelor-in-wine-sales-and-marketing\/\">Bachelor of Commerce<\/a> &amp; <a href=\"https:\/\/www.isvin.fr\/en\/training\/bachelor-wine-tourism-wine-marketing\/\">Bachelor in wine tourism\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Au cours du premier trimestre, l\u2019Institut Sup\u00e9rieur du Vin a accueilli plusieurs interprofessions viticoles de r\u00e9f\u00e9rence dans le cadre de masterclass d\u00e9di\u00e9es aux \u00e9tudiants en Bachelor : le CIVP \u2013 Vins de Provence, le BIVB \u2013 Vins de Bourgogne, Inter Beaujolais\u00a0et Inter Rh\u00f4ne. Ces interventions s\u2019inscrivent pleinement dans la p\u00e9dagogie de l\u2019ISV : transmettre les [&hellip;]<\/p>\n","protected":false},"author":528,"featured_media":17397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Les interprofessions viticoles sont intervenus aupr\u00e8s des Bachelor de l\u2019ISV : d\u00e9couvrez lesquelles sont venues","_seopress_robots_index":"","footnotes":""},"categories":[8,6,5,1],"tags":[],"class_list":["post-17394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-de-lisv","category-du-blog","category-non-classe"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts\/17394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/users\/528"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/comments?post=17394"}],"version-history":[{"count":1,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts\/17394\/revisions"}],"predecessor-version":[{"id":43253,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts\/17394\/revisions\/43253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/media\/17397"}],"wp:attachment":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/media?parent=17394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/categories?post=17394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/tags?post=17394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}