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Le \u00ab\u00a0sans alcool\u00a0\u00bb ne connait pas la crise<\/strong><\/p>\n Dans la culture fran\u00e7aise, trinquer est un acte aussi banal que r\u00e9p\u00e9titif\u00a0: tout moment social est pr\u00e9texte \u00e0 lever le coude. Comment faire quand on ne souhaite pas consommer d\u2019alcool sans pour autant devenir ermite ou se r\u00e9signer aux \u00ab\u00a0softs drinks\u00a0\u00bb industriels ? La r\u00e9ponse se trouve dans les vins, bi\u00e8res et spiritueux \u00ab\u00a0z\u00e9ro alcool\u00a0\u00bb et la tendance \u00ab\u00a0nolo<\/em>*\u00a0\u00bb.<\/p>\n Du vin sans alcool, \u00e7a fait sourire (ou braire) les puristes\u2026 Pourtant, ce secteur poss\u00e8de un potentiel de croissance bien plus important que celui du vin traditionnel\u00a0: 8% par an sur les march\u00e9s mondiaux selon l\u2019ISWR* dans les prochaines ann\u00e9es. Les consommateurs qui se soucient de leur hygi\u00e8ne de vie sans renoncer aux plaisirs de la gastronomie pl\u00e9biscitent ces nouvelles alternatives\u00a0: il va falloir faire avec\u00a0!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.27.4″ custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″][et_pb_column type=\u00a0\u00bb1_4″][et_pb_image _builder_version=\u00a0\u00bb3.27.4″ src=\u00a0\u00bbhttps:\/\/www.isvin.fr\/wp-content\/uploads\/2023\/04\/Packshot-Bouteille-Sans-Alcool-e1620304450274.png\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb 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Object%93″ header_3_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_3_text_shadow_blur_strength=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_4_text_shadow_horizontal_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_4_text_shadow_vertical_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_4_text_shadow_blur_strength=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_5_text_shadow_horizontal_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_5_text_shadow_vertical_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_5_text_shadow_blur_strength=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_6_text_shadow_horizontal_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_6_text_shadow_vertical_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_6_text_shadow_blur_strength=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″ custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb]<\/p>\n Les raisons de ce succ\u00e8s\u00a0? Travailler le go\u00fbt et reprendre tous les codes des boissons alcoolis\u00e9es (bi\u00e8re, vin, spiritueux) afin de ne pas trop \u00e9loigner le consommateur de ses habitudes. Ainsi un acheteur de la marque fran\u00e7aise \u00ab\u00a0Petit b\u00e9ret\u00a0\u00bb pourra comparer les vertus d\u2019un pinot noir, d\u2019un cabernet ou d\u2019une syrah en bouteille de 75cl, mais sans alcool. La soci\u00e9t\u00e9 fran\u00e7aise, qui exporte dans 41 pays, vient de passer un cap en rachetant un domaine \u00e0 Saint-Chinian pour en faire le premier domaine viticole sans alcool du monde. Un chai exp\u00e9rimental accueillera tous les vignerons int\u00e9ress\u00e9s \u00e0 produire ce nouveau type de vin, et ils sont d\u00e9j\u00e0 nombreux. Sa croissance \u00e0 deux chiffres lui confirme qu\u2019elle flair\u00e9 le bon filon lors de sa cr\u00e9ation en 2015.<\/p>\n Les gros faiseurs ont saut\u00e9 sur la tendance\u00a0: ainsi le cava Freixenet sans alcool, lanc\u00e9 en 2021, a connu une croissance record des ventes de presque 300% en GD\u00a0!<\/p>\n C\u00f4t\u00e9 distribution, on commence \u00e0 voir apparaitre des caves \u00e0 boissons sans alcool. La premi\u00e8re a \u00a0\u00e9t\u00e9 cr\u00e9\u00e9e en 2022 \u00e0 Paris, il en existe une autre \u00e0 Bordeaux. Une nouvelle cave va ouvrir \u00e0 Nantes au printemps 2023 avec 350 r\u00e9f\u00e9rences de boissons. \u00c0 quand le premier bar sans alcool\u00a0?<\/p>\n Nul doute que des leviers de croissance existent dans le vignoble fran\u00e7ais pour qui n\u2019a pas peur de casser les codes et de proposer des produits novateurs\u00a0!<\/p>\n *International Wine and Spirit Record Arnaud Heckmann<\/strong> Cr\u00e9dit photo @Freixenet\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.27.4″ custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″][et_pb_row _builder_version=\u00a0\u00bb3.27.4″ custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.27.4″ text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_blur_strength=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb link_text_shadow_horizontal_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb link_text_shadow_vertical_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb link_text_shadow_blur_strength=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb ul_text_shadow_horizontal_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ul_text_shadow_vertical_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ul_text_shadow_blur_strength=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb ol_text_shadow_horizontal_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ol_text_shadow_vertical_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ol_text_shadow_blur_strength=\u00a0\u00bbol_text_shadow_style,%91object […]<\/p>\n","protected":false},"author":203,"featured_media":14014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Le \u00ab sans alcool \u00bb ne connait pas la crise : zoom sur la tendance NoLo au sein de la fili\u00e8re vins et spiritueux. D\u00e9couvrez les raisons de ce succ\u00e8s.","_seopress_robots_index":"","footnotes":""},"categories":[8,6,5],"tags":[],"class_list":["post-14008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-de-lisv","category-du-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts\/14008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/users\/203"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/comments?post=14008"}],"version-history":[{"count":0,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts\/14008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/media\/14014"}],"wp:attachment":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/media?parent=14008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/categories?post=14008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/tags?post=14008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Le bingo du \u00ab\u00a0z\u00e9ro\u00a0\u00bb<\/strong><\/h4>\n
Un nolo* sinon rien<\/strong><\/h4>\n
<\/em>*no alcohol, low alcohol<\/em><\/p>\n
Formateur\u00a0Bachelor,\u00a0<\/a>M1<\/a>\u00a0&\u00a0M2<\/a>
Auteur :\u00a0Histoire mondiale du vin fran\u00e7ais\u00a0\u00a0<\/a><\/p>\n