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Consommation de vin : Boirons-nous encore du vin dans trente ans ? <\/strong><\/p>\n \u00ab\u00a0J\u2019adore le vin, dans 20 ou 30 ans y\u2019en aura plus\u2026\u00a0\u00bb S\u2019il n\u2019avait pr\u00e9f\u00e9r\u00e9 l\u2019eau min\u00e9rale au jus de la treille, Jean-Claude Van Damme aurait pu lancer sa fameuse proph\u00e9tie une bouteille de vin \u00e0 la main. C\u2019est aujourd\u2019hui Vin et soci\u00e9t\u00e9, le porte-voix de la fili\u00e8re viticole hexagonale qui se charge de sonner l\u2019alerte. Il y a danger dans la patrie du vin, et ce danger se nomme d\u00e9consommation.<\/p>\n \u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.27.4″ custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″][et_pb_column type=\u00a0\u00bb1_4″][et_pb_image _builder_version=\u00a0\u00bb3.27.4″ src=\u00a0\u00bbhttps:\/\/www.isvin.fr\/wp-content\/uploads\/2023\/02\/Brotte.jpg\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″ \/][\/et_pb_column][et_pb_column 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header_3_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_4_text_shadow_horizontal_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_4_text_shadow_vertical_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_4_text_shadow_blur_strength=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_5_text_shadow_horizontal_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_5_text_shadow_vertical_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_5_text_shadow_blur_strength=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_6_text_shadow_horizontal_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_6_text_shadow_vertical_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_6_text_shadow_blur_strength=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″]<\/p>\n Chiffres \u00e0 l\u2019appui, on constate que la baisse de la consommation de vin est lente mais in\u00e9ducable : 70% de moins en l\u2019espace de deux g\u00e9n\u00e9rations. Et si l\u2019on creuse ces donn\u00e9es, on constate que les vins en France sont consomm\u00e9s \u00e0 72% par la cat\u00e9gorie des 40 ans et plus\u2026 La g\u00e9n\u00e9ration Z (18-24 ans) semble peu demandeuse. Seulement 29% de cette tranche d\u2019\u00e2ge d\u00e9clare \u00ab aimer le go\u00fbt du vin \u00bb. En parall\u00e8le, on constate le vieillissement g\u00e9n\u00e9ral des viticulteurs fran\u00e7ais, ce qui pose un s\u00e9rieux probl\u00e8me de reprise des domaines quand toute une g\u00e9n\u00e9ration va partir \u00e0 la retraite sans forc\u00e9ment trouver de repreneur face au contexte d\u2019incertitude \u00e9conomique et climatique.<\/p>\n La premi\u00e8re cat\u00e9gorie victime de cette d\u00e9consommation est le vin rouge (-32%, et pas que chez les jeunes\u2026). L\u2019ic\u00f4ne de la gastronomie fran\u00e7aise perd des parts de march\u00e9 au profit du blanc et du ros\u00e9. Bordeaux crise, les c\u00f4tes du Rh\u00f4ne arrachent leurs vignes pour replanter des c\u00e9pages blancs… Moins de viande, consommation de vin \u00e0 l\u2019ap\u00e9ritif plut\u00f4t qu\u2019au cours du repas, une recherche de go\u00fbts plus l\u00e9gers, frais et fruit\u00e9s\u2026 Le rouge doit se transformer pour ne pas devenir ringard.<\/p>\n Pour lui comme pour les autres, il faut innover, se renouveler. Du rouge l\u00e9ger servi frais produit par un vigneron du Rh\u00f4ne\u00a0? un carton. Le vin en canette plut\u00f4t qu\u2019en bouteille de 75cl\u00a0? \u00e7a fait fr\u00e9mir les puristes, mais c\u2019est peut-\u00eatre l\u2019avenir\u2026 Pour inverser la tendance, il va falloir casser les codes, bousculer les traditions et remporter la bataille culturelle qui s\u2019annonce indispensable afin que le vin reste au c\u0153ur du patrimoine gustatif des Fran\u00e7ais.<\/p>\n Arnaud Heckmann<\/strong> Cr\u00e9dit photo @MaisonBrotte<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.27.4″ custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″][et_pb_row 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vin est-il devenu une boisson de vieux\u00a0? <\/strong><\/h4>\n
Alerte rouge<\/strong><\/h4>\n
Formateur\u00a0Bachelor,\u00a0<\/a>M1<\/a>\u00a0&\u00a0M2<\/a>
Auteur :\u00a0Histoire mondiale du vin fran\u00e7ais\u00a0\u00a0<\/a><\/p>\n