{"id":13696,"date":"2023-02-21T15:41:20","date_gmt":"2023-02-21T14:41:20","guid":{"rendered":"https:\/\/www.isvin.fr\/?p=13696"},"modified":"2023-02-21T15:46:59","modified_gmt":"2023-02-21T14:46:59","slug":"conseil-virtuel-ventes-reelles","status":"publish","type":"post","link":"https:\/\/www.isvin.fr\/en\/2023\/02\/21\/conseil-virtuel-ventes-reelles\/","title":{"rendered":"Virtual advice, real sales"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.27.4&Prime; text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93&Prime; text_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93&Prime; text_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_blur_strength=\u00a0\u00bbtext_text_shadow_style,%91object Object%93&Prime; 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text_orientation=\u00a0\u00bbjustified\u00a0\u00bb]<\/p>\n<p><em>Lost in the supermarket\u2026 <\/em>Qui ne s\u2019est jamais senti perdu devant le rayon vin d\u2019une grande surface\u00a0? L\u2019incapacit\u00e9 \u00e0 se d\u00e9cider face \u00e0 un mur de bouteilles peut aller jusqu\u2019\u00e0 g\u00e9n\u00e9rer un v\u00e9ritable sentiment d\u2019angoisse chez l\u2019acheteur potentiel\u2026<\/p>\n<p>La<a href=\"https:\/\/www.lawinetech.com\/\"> <em>Wine tech<\/em><\/a> a d\u00e9velopp\u00e9 des solutions pour rem\u00e9dier \u00e0 ce manque de conseil vin en GD qui constitue un frein \u00e0 la vente. Ainsi Casino#hyperfrais (anciennement g\u00e9ant Casino) va d\u00e9ployer dans 51 de ses magasins une borne de caviste virtuel d\u00e9velopp\u00e9e par la soci\u00e9t\u00e9 Matcha. En fonction des accords mets-et-vins recherch\u00e9s par le client, du type de profil aromatique souhait\u00e9 et du budget, la borne connect\u00e9e guidera le client vers les produits ad\u00e9quats et disponibles dans le rayon. Une angoisse en moins, une vente en plus\u2026<\/p>\n<h4><strong>Conseil vin &amp; Sommelier 2.0<\/strong><\/h4>\n<p>Le m\u00eame constant a pouss\u00e9 la start-up Vinidaily \u00e0 d\u00e9velopper une appli qui permet, apr\u00e8s avoir cern\u00e9 le profil gustatif du client, d\u2019aider \u00e0 sa d\u00e9cision. Une photo de n\u2019importe quel lin\u00e9aire sur votre smartphone permettra \u00e0 L\u2019IA de vous sortir un choix des trois vins les mieux adapt\u00e9s \u00e0 vos envies.<\/p>\n<p>Si cette offre parait pertinente en magasin, qu\u2019en est-il au restaurant\u00a0? Le conseil n\u2019y est pas beaucoup plus fr\u00e9quent : seuls 0,2% des restaurants fran\u00e7ais disposent d\u2019un sommelier. Et le niveau de connaissances \u0153nologiques des serveurs n\u2019est pas toujours rassurant\u2026 Pour aider \u00e0 la fois le restaurateur et le client, des applis belges comme Winevizer ou fran\u00e7aises comme Somm\u2019it se proposent de virtualiser compl\u00e8tement le sommelier, de la gestion des stocks aux conseils du client sur table, tout en augmentant les marges des professionnels de 20% en moyenne.<\/p>\n<p>Attention cependant \u00e0 garder l\u2019humain au c\u0153ur de la fili\u00e8re ; si l\u2019intelligence artificielle devient un outil de d\u00e9veloppement commercial incontournable, certaines \u00e9tudes indiquent qu\u2019elle pourrait contribuer \u00e0 remplacer 47% des emplois r\u00e9els d\u2019ici 25 ans.<\/p>\n<p style=\"text-align: right;\"><strong>Arnaud Heckmann<\/strong><br \/>Formateur\u00a0<a href=\"https:\/\/www.isvin.fr\/formations\/bachelor-commerce-et-marketing-du-vin\/\">Bachelor,\u00a0<\/a><a href=\"https:\/\/www.isvin.fr\/formations\/mba-wine-and-spirits-international-management\/\">M1<\/a>\u00a0&amp;\u00a0<a href=\"https:\/\/www.isvin.fr\/formations\/mba2-wine-and-spirit-international-management\/\">M2<\/a><br \/>Auteur :\u00a0<a href=\"https:\/\/www.editions-ellipses.fr\/accueil\/13735-histoire-mondiale-du-vin-francais-9782340056930.html\">Histoire mondiale du vin fran\u00e7ais\u00a0\u00a0<\/a><\/p>\n<p style=\"text-align: right;\"><em>Cr\u00e9dit photo @Matcha<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=\u00a0\u00bb3.27.4&Prime; 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