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La consigne, le grand retour ?<\/em><\/p>\n Il fut un temps o\u00f9 les bouteilles de vin ne se jetaient pas dans la benne verte mais se ramenaient chez l\u2019\u00e9picier en \u00e9change de quelques centimes. Le litron 6 \u00e9toiles au bouchon de plastique a v\u00e9cu, victime de la d\u00e9consommation des vins bas de gamme et du triomphe du bouch\u00e9 li\u00e8ge de 75cl. Depuis, l\u2019\u00e9cologie est devenue une pr\u00e9occupation majeure et la fin de l\u2019\u00e9nergie bon march\u00e9 a rebattu mes cartes.<\/p>\n La bouteille de verre est fortement ancr\u00e9e dans les habitudes du consommateur, mais son empreinte carbone p\u00e8se pour beaucoup dans son lourd bilan. Le recyclage est largement pratiqu\u00e9 en France, mais cette solution a ses limites. Les chiffres se rappellent au consommact\u2019eurs\u00a0<\/em>: Il faut 75% d\u2019\u00e9nergie en moins pour laver et reconditionner une bouteille que pour la recycler. Nos voisins Allemands l\u2019ont bien compris, car chez eux 70% de la bi\u00e8re consomm\u00e9e en bouteille entre dans le circuit de consigne.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb3.27.4″ text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_blur_strength=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb link_text_shadow_horizontal_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb link_text_shadow_vertical_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ 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header_5_text_shadow_blur_strength=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_6_text_shadow_horizontal_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_6_text_shadow_vertical_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_6_text_shadow_blur_strength=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″ text_orientation=\u00a0\u00bbjustified\u00a0\u00bb]<\/p>\n L\u2019entreprise lyonnaise O\u00e9<\/a> cr\u00e9e en 2015 distribue des bouteilles consign\u00e9es en BtoB dans les magasins bio et les CHR. Et \u00e7a marche\u00a0! Elle vient de proc\u00e9der \u00e0 une lev\u00e9e de fonds de 5 millions d\u2019euros, son chiffre d\u2019affaires connait une croissance \u00e0 deux chiffres et elle distribue aujourd\u2019hui 600\u00a0000 bouteilles de vin par an.\u00a0 L\u2019entreprise nordiste Le fourgon, cr\u00e9\u00e9e en 2021 a r\u00e9habilit\u00e9 la tourn\u00e9e du laitier avec la livraison de diff\u00e9rentes boissons consign\u00e9es \u00e0 domicile, et a d\u00e9j\u00e0 \u00e9coul\u00e9 20\u00a0000 bouteilles de vin l\u2019ann\u00e9e derni\u00e8re.<\/p>\n Les producteurs ne sont pas en reste puisque l\u2019AOC Ventoux<\/a>, dans ses objectifs strat\u00e9giques pour 2030, a d\u00e9cid\u00e9 de cr\u00e9er une collecte locale de bouteilles pour le r\u00e9emploi, avec un objectif affich\u00e9 d\u00e8s 2023 de 300\u00a0000 bouteilles par an. Quand au secteur du luxe, il bouge aussi. Il est enfin possible d\u2019aller faire le plein de sa bouteille de cognac Louis XIII<\/a> (R\u00e9my Martin) avec un appareil fabriqu\u00e9 sur mesure appel\u00e9 \u00ab\u00a0la roue de l\u2019infini \u00bb \u2026 La consigne revient en force et semble avoir de l\u2019avenir \u00e0 tous les niveaux de prix. \u00a0<\/p>\n Arnaud Heckmann<\/strong> Cr\u00e9dit photo @Remy Martin\u00a0<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.27.4″ text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb 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vin.","_seopress_robots_index":"","footnotes":""},"categories":[8,5],"tags":[],"class_list":["post-13543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-du-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts\/13543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/users\/203"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/comments?post=13543"}],"version-history":[{"count":0,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts\/13543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/media\/13551"}],"wp:attachment":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/media?parent=13543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/categories?post=13543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/tags?post=13543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Si la consigne \u00e9tait la nouvelle r\u00e9ponse \u00e0 la difficile question de la responsabilit\u00e9 environnementale de la fili\u00e8re vin ?<\/strong><\/h4>\n
La fili\u00e8re vin hexagonale commence \u00e0 bouger pour rattraper ce retard<\/strong><\/h4>\n
Et les producteurs dans tout cela ?\u00a0<\/strong><\/h4>\n
Formateur Bachelor,\u00a0<\/a>M1<\/a> & M2<\/a>
Auteur : Histoire mondiale du vin fran\u00e7ais\u00a0\u00a0<\/a><\/p>\n