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Le march\u00e9 de la vente de vin en ligne est un march\u00e9 en phase de maturit\u00e9. Apr\u00e8s des ann\u00e9es de croissance exponentielle, il affiche pour l\u2019ann\u00e9e 2019 un taux de croissance d\u2019environ 7%. La crise de la COVID-19, a mis en exergue l\u2019importance de ce r\u00e9seau de distribution pour la fili\u00e8re. Retour sur les principaux chiffres de l\u2019\u00e9tude de la commercialisation du vin par Internet en France pr\u00e9sent\u00e9e dans cette conf\u00e9rence.<\/p>\n
Le prix est le principal crit\u00e8re d\u2019achat pour 1\/3 des fran\u00e7ais qui ach\u00e8tent du vin en ligne. Les sources d\u2019informations principales d\u00e9clenchant l\u2019achat sont les r\u00e9seaux sociaux et les applications. Le M commerce \u00e9tant de plus en plus repr\u00e9sent\u00e9, puisque 30% des achats en ligne s\u2019effectuent via smartphone ou tablette. Un ph\u00e9nom\u00e8ne qui n\u2019est pas propre qu\u2019\u00e0 la France, notre pays se positionne comme le deuxi\u00e8me march\u00e9 le plus important pour la vente d\u2019alcool en ligne, a quasi-\u00e9galit\u00e9 avec le Royaume-Uni (pour qui la part de ce r\u00e9seau de distribution est de 6%). Le march\u00e9 chinois \u00e9tant le plus important au monde, \u00e0 ne pas oublier pour vos strat\u00e9gies de d\u00e9veloppement export\u00a0!<\/p>\n
La part de vins vendus en ligne sous un label est de 22%. L\u2019offre de vin bio sur internet repr\u00e9sente 8% de l\u2019offre totale de vins tranquilles. La cat\u00e9gorie de vins blancs bio \u00e9tant la plus pr\u00e9sente dans l\u2019offre. Cette offre est plus diversifi\u00e9e pour un prix de vente resserr\u00e9 principalement ente 10 et 25\u20ac.<\/p>\n
Pour en savoir +\u00a0<\/strong>: Retrouverez l\u2019int\u00e9gralit\u00e9 des conf\u00e9rences et les pr\u00e9sentations sur le site de Mill\u00e9sime Bio\u00a0: https:\/\/www.millesime-bio.com\/au-programme\/conferences-2021<\/a> Face au succ\u00e8s de cette \u00e9dition, et \u00e0 l\u2019engouement des participants, la plate-forme du salon Mill\u00e9sime Bio<\/a> rouvrira ses portes les 18 et 19 mars prochains. Avec plus de 3 000 visiteurs venus de 52 pays, ce salon est la preuve que la fili\u00e8re reste dynamique malgr\u00e9 les contraintes sanitaires. Un engouement qui refl\u00e8te la n\u00e9cessit\u00e9 d\u2019int\u00e9grer les \u00e9v\u00e8nements digitaux- comme les salons -\u00e0 la communication des entreprises. Des \u00e9v\u00e8nements digitaux qui ne remplaceront jamais la convivialit\u00e9 d\u2019\u00e9v\u00e8nements en pr\u00e9sentiel mais qui survivront assur\u00e9ment \u00e0 la crise que nous vivons tant la solution fait sens.\u00a0<\/p>\n La question du digital s\u2019est en toute logique impos\u00e9e comme une composante incontournable au sein de nos formations. Ainsi, vous retrouvez du digital dans tous nos programmes, en Bachelor<\/a> et en MBA<\/a>\u00a0:<\/p>\n \u00c0 vous de disrupter la fili\u00e8re\u00a0!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=\u00a0\u00bb1″ inner_width=\u00a0\u00bbauto\u00a0\u00bb inner_max_width=\u00a0\u00bb1200px\u00a0\u00bb][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″ custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb3.27.4″ text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_blur_strength=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb link_text_shadow_horizontal_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb link_text_shadow_vertical_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb link_text_shadow_blur_strength=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb ul_text_shadow_horizontal_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ul_text_shadow_vertical_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ul_text_shadow_blur_strength=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb ol_text_shadow_horizontal_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ol_text_shadow_vertical_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ol_text_shadow_blur_strength=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb quote_text_shadow_horizontal_length=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb quote_text_shadow_vertical_length=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb quote_text_shadow_blur_strength=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_text_shadow_horizontal_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ […]<\/p>\n","protected":false},"author":528,"featured_media":12169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Un article consacr\u00e9 \u00e0 la vente de vin en ligne et \u00e0 l'essor de ce r\u00e9seau de ditribution pour les vins en g\u00e9n\u00e9ral et les vins bio en particulier.","_seopress_robots_index":"","footnotes":""},"categories":[8,5],"tags":[],"class_list":["post-12161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-du-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts\/12161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/users\/528"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/comments?post=12161"}],"version-history":[{"count":0,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/posts\/12161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/media\/12169"}],"wp:attachment":[{"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/media?parent=12161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/categories?post=12161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isvin.fr\/en\/wp-json\/wp\/v2\/tags?post=12161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Infographie:<\/strong> D\u2019apr\u00e8s \u00c9tude de la commercialisation du vin par internet en France \u2013 FranceAgriMer & CNIV<\/em><\/p>\nMill\u00e9sime BIO\u00a0: une \u00e9dition in\u00e9dite et prolong\u00e9e\u00a0!<\/strong><\/h4>\n
Le digital \u00e0 l\u2019ISV<\/strong><\/h4>\n
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